PhotoRealistic Renderings for Commercial Office Space
Improve Presentations to potential clients
Mike Halls of Mesh-3D shares his experiences using SketchUp and PhotoRealistic renderings to present visualizations to potential clients of commercial office space:
I do work for a real estate company who specialises in commercial office letting may be the best.
Letting office space is very competative and I was approached by [CLient Name], a large real estate company. They wanted to improve thier presentation to potential tenants when trying to get a let for office space.
In the past they had provided just a basic plan (line diagram) of possible layouts that would suit an incoming tenants requirements. Now, I produce a lot of ‘design proposal’ documents to help their commercial surveyors secure a let.
Feedback is that potential tenants really like the visuals I produce as they can see what their office could look like.
Many people have difficulty understanding 2D drawn information but a photo real visualisation is instantly understandable.
My client feels they have a real edge over their rivals as a result of the added value good presentation gives them.
Case Study Video
This a sample video showing some fade and zoom effects. We have not added sub-titles and voice over yet.
This video shows the work flow image, then zooms in on the image from the window, then transitions ot the final image and zooms in a bit with a Ken Burns Effect.
Typical Work Flow
- Import the AutoCad drawing if available, directly into SketchUp Pro 8, lock it on a layer, rescale and then work over the top to produce my floor plan.
- Push and pull the walls up to the correct level and then add door and window details.
- For ‘standard’ office furniture I go to 3D warehouse. For ‘one-offs’ like reception counters I model them.
- Add textures to the all the surfaces and ‘tweak’ them in the renderer for gloss , tranparancy etc.
- Finally, add my lighting scheme using Lighting Channels to give me control over the final renders.
Never show a client a 3D visualization of a project, for the first time, after you have passed the point where you can make changes to the scheme , as it is only after seeing the visual that a client will fully understand what he is getting and start having an input !
\Case Study Provided by:
Models created in Google SketchUp and rendered with IRender nXt