Case Study Guidelines


We want to create a set of Case Studies to show SketchUp users, professionals (who use SketchUp to generate revenue), who do not currently use PhotoRealistic Renderings the advantages of using renderings. We just want to show them some quick examples of how a good rendering can help them.

We invite you to participate by roviding a case study of your own. There is a list of potential topics here: Advantages of Rendering

The idea is to take one of these topics, or something similar – highlighting why people should use rendering – , and come up with some images to demonstrate it.

Each individual Case Study will consist of a short – 1 to 2 minute – video outlining your case study – what you have done, images, etc. and we will provide more backup material on this web page. We will do most of the work. All we need is a couple of images, and some thoughts from you which we will weave into the video.

The first 6 to 10 case studies will be excerpted into a short 3 to 4 minute video showing ideas to use SketchUp and PhotoRealistic Renderings to enhance marketing and other presentations.

Sample Pages

There are some sample pages under “Case Studies: above.

We still have a lot of work to do on the Case Study pages, but this will give you and idea of how this will come together as we add more comments, quotes and examples. Some people will be able to view this page as we put it together, so let us know if it is OK to include your name, firm name, etc.

Notice that there is a questions and comments area at the bottom of each Case study page where viewers can ask questions.

If you are agreeable, we would make you an editor and moderator for the page so you could respond when you wanted to.We will make you an Editor on the site so you can edit your case study, respond to comments, etc.


We will place your name, email, and logo and a link to your web site at the bottom of the page.

Of course, we would live it if you would link toyour Case Study page from you own pages, blogs, etc. so people can find it.

Questions to consider for audio responses, or inclusion on Web Site pages

We’re working on the questions we want to ask. Things like:

  • How do Photorealistic Renderings make it easier to market your products?
  • How much more valuable is a good rendering, than just the Rendering included in SketchUp?
  • Why did you choose SketchUp and a a particular rendering product for your solution?
  • What other solutions did you look at?
  • Do you think it is more important to get maximum quality renderings, or more important to be able to produce models quickly and easily with a tool like SketchUp and be able to get good quality rendering quickly and easily as well? (we think that modelling with Revit or Rhino, and rendering with 3DS Max could get better rendering – but might take a lot longer with not that much better results)

If you have time – answer these for us and that will make it easier for us to come up with our list of questions.

Story Board

You may want to think of a storyboard for the video.

Many of these will be similar – but it is a good outline for the images we will want to create, and the phrases we will want to add to the video. e.g.

  • Get original idea and any hand drawn sketches
  • Create model in SketchUp
  • Add materials, textures and special settings such as as reflections or bump maps
  • Add lights
  • Create small sample rendering
  • Create final rendering


Images and resolution

The video is mostly going to be a montage of images with vocal narration.
(Like a slide show, with fades and some “Ken Burns effect”

We plan to make the videso at 1280  x 720 resolution.
The images will also appear on the web page at 640 x 360, so they need to reduce well, as well.
(make any lines, or text you add wide enough that it can reduce by 50%)

So as you work on the images, try to bring them to that size and ratio and think about the text we will include was well. If I can create images at that size, with notation, and place them on the web page, then it will be easy to make the video.

Here is a sample image which would work well in slide show / video

Try to keep Rendering advice neutral

Although we have integrated specific rendering products to SketchUp, we are also long time users and implementers of many rendering packages. We are positioning the Case Studies on this site as being neutral. We have invited  people who uses various rendering products to participate in these case studies. We are trying to position ourselves, and the new web site as” rendering advice from rendering experts”, rather than  a promotional site for  particular products.

We will mention the renderer used, as well as other software, like PhotoShop, for each Case Study. But don’t want to make the case study a promotion for specific products.

So, in your verbiage think “Renderer” rather than then name of the renderer – but not to the point of inhibiting the free flow of words. Phrases like the “the renderer’s Lighting Channel Wizard…”, or “the renderer’s non-biased rendering option”  are fine – but don’t go our of your way to plug any particular rendering engine..

“But it’s hard not to mention things like lighting channels which are a great help in getting the subtle feel to a render that I try for.

Also Photoshop ! I used to use  photoshop a lot  – often to ‘fix’ stuff that hasn’t turned out well in a render, maybe need to lighten or darken shadows, emphasise highlights or whatever, since I have started using this rendering product I find I use it a lot less The controls I have in the renderer help me get the render as I want it so ‘post production’ stuff is a lot less needed.Saves me a hell of a lot of time !.”

As I said, it is OK to mention a special feature – like lighting channels and I want you to say what you want in your words. On the other hand it is probably just fine to say  “Using the Lighting Channels feature, I am able to balance my lights quickly – without needing to re-render”, (without mentioning a specific rendering product. If  someone asks about Lighting Channels in the comment section at the bottom of the page, then it would be apropriate to mention what they are and which renderer you are using.

If you did use PhotoShop on the final images, you should mention it, but you could also say something like – with the Post Processing features in the rendering package, I hardly need PhotoShop any more. Mention the featrures by name, such as “Post Processing Filters” or “Background/Foreground Wizard” and let users ask more about them if they are interested.